I’ve pointed out previously that the last place anyone living in London should want to be in August 2012 will be London whilst the London Olympics is on as it’ll be chaos.

This week, there’s been news about locations for missile batteries in the East End as well. Presumably there to protect the £24bn “investment” that it has grown to (up from the £2bn that Tony BLiar’s Government promised us it would cost when we bid for the Games).

Having decided to spend a whole shedload of our cash, LOCOG have also sought to “monetise” the Games as best they can – no doubt on advice from their Strategic Consulting Provider– and may have taken (or possibly, ignored…) advice from their official market research services provider to the London 2012 Olympic and Paralympic Games as to which companies to approach to get an Official Doodah Provider to the London 2012 Olympic Games moniker:

“The Nielsen Company will assist us in the decision making process by testing our ideas in the market place. One of our challenges – and opportunities – is connecting with young people. Nielsen will help us do this and will, I’m sure, prove to be a huge asset to our marketing push.”

Said Lord Coe. In excellent marketing-speak.

Part of this connection with young people, presumably, is telling them they can’t upload photos onto Facebook or Twitter or whatever from the event if they’re lucky enough to have bought tickets for a quick slot to see a heat of an event before being told to bugger off for the next spectator to take their place:

“Sir Keith Mills, deputy chairman of organisers Locog, said said organisers wanted to make sure that media rights which have been paid for are protected.”

The same goes for the 70,000 (presumably young) people who will be acting as “Games Makers”.

And I suppose that this connection with young people will be to “inspire a generation” – how much did that cost? – perhaps by steering them towards some of the other companies who’ve chipped in (despite growing concern as to their products) to be Worldwide Partner (Coca-Cola), Official Lager Supplier (Heineken, with “exclusive pouring rights”), Official Restaurant of the London 2012 Olympic Games, Official Treat Provider (Cadbury/Trebor) and of course choose from any selection from drugs company and Official Laboratory Services Provider to London 2012 (GlaxoSmithKline). What could possibly go wrong?

Some smokes, some beers...

 

Still, it’s just business…


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